On the purpose of Discovery rebrand for Dmax, Discovery Channel Spain and Portugal asked us to create a campaign based on their program anchors.


Our idea was to associate the channel adventurous and atypical  anchors to the Brand, so in a tight shot, we asked them to tell the audience they were Dmax.


Esthetically our goal was to show this anchors in a very rough way, so the photography help us on this purpose.


© 2018 D.Bond 

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